Activity Report for Fokus Comunicação

By André Demenech, on november 30th, 2023.
This blogpost was originally published in Brazilian Portuguese, and you can find it in Relatório de Atividades para a Fokus Comunicação.

André Demenech Integrated Writing established a timely connection with a remote advertising agency for the purpose of exchanging value. Here is the result.

Email for Fashion Retailer

A wholesale fashion hub, this client boasts a vast portfolio of shopping centers, brands, products, and services. Additionally, one of their focal points is offering specialized guides to accompany customers through their commercial routes.

In this context, André planned the development of the first version of an email marketing piece, going beyond his usual tasks. Instead of focusing solely on creating the copy, he contributed to a more holistic delivery, considering, for instance, its structure.

Email for Pulley Manufacturer

Specializing in such solutions, this company has a tradition and is expanding its professional marketing. The delivery here followed the same approach as the first, an integrated first version of email marketing, featuring both copy and other elements.

Social Media Posts for Road Equipment Dealerships

Next, the task was to work on dealerships holding a considerable market share in road equipment – truck trailers for various purposes. Fifteen social media posts were created for a campaign themed around humility.

Spot Script for Coal-Powered Energy Generator

A spot script – a promotional piece designed to engage the sense of hearing – was created for this coal-powered energy company. It aims to offset its activities with socio-environmental efforts.

Father's Day Video Script for Dealerships

As a follow-up to the Humility social media campaign, a video script was created to celebrate the special Father’s Day, also for the dealerships.

Notice how, in these tasks, I didn’t just stick to writing. For example, I suggested the design framework for the email marketing pieces. This is why I define myself as an Integrated Writer – I approach my projects with a strategic outlook. Find out more about my work on my homepage! It’s an honor to have you here, thank you.

2023 André Demenech | Unavailable terms

Writer, advertising professional and more​

Activity Report for Fokus Comunicação

By André Demenech, on november 30th, 2023.
This blogpost was originally published in Brazilian Portuguese, and you can find it in Relatório de Atividades para a Fokus Comunicação.

André Demenech Integrated Writing established a timely connection with a remote advertising agency for the purpose of exchanging value. Here is the result.

Email for Fashion Retailer

A wholesale fashion hub, this client boasts a vast portfolio of shopping centers, brands, products, and services. Additionally, one of their focal points is offering specialized guides to accompany customers through their commercial routes.

In this context, André planned the development of the first version of an email marketing piece, going beyond his usual tasks. Instead of focusing solely on creating the copy, he contributed to a more holistic delivery, considering, for instance, its structure.

Email for Pulley Manufacturer

Specializing in such solutions, this company has a tradition and is expanding its professional marketing. The delivery here followed the same approach as the first, an integrated first version of email marketing, featuring both copy and other elements.

Social Media Posts for Road Equipment Dealerships

Next, the task was to work on dealerships holding a considerable market share in road equipment – truck trailers for various purposes. Fifteen social media posts were created for a campaign themed around humility.

Spot Script for Coal-Powered Energy Generator

A spot script – a promotional piece designed to engage the sense of hearing – was created for this coal-powered energy company. It aims to offset its activities with socio-environmental efforts.

Father's Day Video Script for Dealerships

As a follow-up to the Humility social media campaign, a video script was created to celebrate the special Father’s Day, also for the dealerships.

Notice how, in these tasks, I didn’t just stick to writing. For example, I suggested the design framework for the email marketing pieces. This is why I define myself as an Integrated Writer – I approach my projects with a strategic outlook. Find out more about my work on my homepage! It’s an honor to have you here, thank you.

2023 André Demenech | Unavailable terms

Activity Report for Fokus Comunicação

By André Demenech, on november 30th, 2023.
This blogpost was originally published in Brazilian Portuguese, and you can find it in Relatório de Atividades para a Fokus Comunicação.

André Demenech Integrated Writing established a timely connection with a remote advertising agency for the purpose of exchanging value. Here is the result.

Email for Fashion Retailer

A wholesale fashion hub, this client boasts a vast portfolio of shopping centers, brands, products, and services. Additionally, one of their focal points is offering specialized guides to accompany customers through their commercial routes.

In this context, André planned the development of the first version of an email marketing piece, going beyond his usual tasks. Instead of focusing solely on creating the copy, he contributed to a more holistic delivery, considering, for instance, its structure.

Email for Pulley Manufacturer

Specializing in such solutions, this company has a tradition and is expanding its professional marketing. The delivery here followed the same approach as the first, an integrated first version of email marketing, featuring both copy and other elements.

Social Media Posts for Road Equipment Dealerships

Next, the task was to work on dealerships holding a considerable market share in road equipment – truck trailers for various purposes. Fifteen social media posts were created for a campaign themed around humility.

Spot Script for Coal-Powered Energy Generator

A spot script – a promotional piece designed to engage the sense of hearing – was created for this coal-powered energy company. It aims to offset its activities with socio-environmental efforts.

Father's Day Video Script for Dealerships

As a follow-up to the Humility social media campaign, a video script was created to celebrate the special Father’s Day, also for the dealerships.

Notice how, in these tasks, I didn’t just stick to writing. For example, I suggested the design framework for the email marketing pieces. This is why I define myself as an Integrated Writer – I approach my projects with a strategic outlook. Find out more about my work on my homepage! It’s an honor to have you here, thank you.

2023 André Demenech | Unavailable terms